Your Friend in Health

  • Role: UX/UI Design
  • Client: Magazine
  • Project Owner: Andrew Smith
  • Inhouse Design: Andrew Smith
  • Year: 2018/2019
  • Status: Dev
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Alan’s making radical changes to health insurance. Its fully digital service helps users navigate the French healthcare system and connect with medical professionals more easily.
At its core, alan’s created a system that flows around the individual, using empathy to develop its product. Feeling like a robot wasn’t right. We helped position alan in a new category, evolving their brand narrative into ‘better living’. Subscribing to alan means being part of a community that cares about your whole experience – from making the appointment to getting your prescription.
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To visualise alan’s empathy and human-centred design, we created a warm, fuzzy graphic language. It’s the hug we all need on a sick day. Soft and friendly, our symbol is the face of alan; translating into textures, animations and illustrations across the user experience – even a custom emoji series for chat and social. Alan now has a warm, personable identity that exudes empathy in its humblest form. To consumers, this is a brand that’s fun, human, and doesn’t take itself too seriously – a stark contrast to the clinical world of health insurance.
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With a positioning that’s extended alan’s values into wellbeing, we’re excited to see what they do next.