Making
learning move

  • Role: UX/UI Design
  • Client: Magazine
  • Project Owner: Andrew Smith
  • Inhouse Design: Andrew Smith
  • Year: 2018/2019
  • Status: Dev
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With thousands of online courses and world-class training providers, Go1 unlocks people’s potential through a love of learning. Hugely successful growth since their 2015 launch meant opportunities to break into bigger markets worldwide.
Go1 needed a brand to better reflect the business they’d become, and to help them hold their own against competitors with established reputations.
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We partnered with Go1 to tap into what makes them compelling. We saw that corporate learning could be transformed into a personalised, agile, ever-evolving experience. One that tracks progress and motivates people; fitting seamlessly into any system, application or context. Go1 ensures organisations stay fit for the future, giving them the resources they need to engage and motivate their people.
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We developed the brand concept ‘Learn Athletic’; a call to action for teams to adapt and grow to face challenges, like an athlete training for greatness. It demanded a brand with personality, movement, and high energy.