{"id":328,"date":"2020-04-23T06:34:14","date_gmt":"2020-04-23T06:34:14","guid":{"rendered":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/?page_id=328"},"modified":"2020-08-10T12:39:24","modified_gmt":"2020-08-10T12:39:24","slug":"rebranding-and-website-2","status":"publish","type":"page","link":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/works\/rebranding-and-website-2\/","title":{"rendered":"Imagining a world where people can belong anywhere"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"328\" class=\"elementor elementor-328\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14771de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14771de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b9ab9\" data-id=\"68b9ab9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d517515 elementor-widget elementor-widget-heading\" data-id=\"d517515\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reviving the spirit <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b34cb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e2b34cb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Role: UX\/UI Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Client: Magazine<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Project Owner: Andrew Smith<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inhouse Design: Andrew Smith<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Year: 2018\/2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Status: Dev<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbad5f9 elementor-widget elementor-widget-image\" data-id=\"fbad5f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1160\" height=\"651\" src=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-19-1.png\" class=\"attachment-full size-full\" alt=\"image\" loading=\"lazy\" srcset=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-19-1.png 1160w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-19-1-300x168.png 300w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-19-1-1024x575.png 1024w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-19-1-768x431.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6209 elementor-widget elementor-widget-text-editor\" data-id=\"51a6209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Worn by some of the most talented hip hop artists of recent decades, Tommy Jeans has been a fashion icon since the 90\u2019s. But huge growth into new markets after 2000 brought new challenges. The brand had gained popularity with mass consumers (losing some \u2018cool\u2019), and only had one recognisable asset: its logo. The mark no longer stood for anything. \n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f05e4eb elementor-widget elementor-widget-text-editor\" data-id=\"f05e4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Tommy Jeans needed to reclaim its attitude and build on it for a digital, social-led audience; cherishing the brand\u2019s appeal to mid-30\u2019s businessmen, without losing the appeal of edgy, young creatives.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c996cd8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c996cd8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dca0693\" data-id=\"dca0693\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2233326 elementor-widget elementor-widget-image\" data-id=\"2233326\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"900\" height=\"505\" src=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-8-1.png\" class=\"attachment-full size-full\" alt=\"image\" loading=\"lazy\" srcset=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-8-1.png 900w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-8-1-300x168.png 300w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-8-1-768x431.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-848e68f\" data-id=\"848e68f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-240bed0 elementor-widget elementor-widget-image\" data-id=\"240bed0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"900\" height=\"505\" src=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-9-1.png\" class=\"attachment-full size-full\" alt=\"image\" loading=\"lazy\" srcset=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-9-1.png 900w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-9-1-300x168.png 300w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Rectangle-9-1-768x431.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e5ee9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e5ee9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f3643\" data-id=\"b6f3643\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e53965b elementor-widget elementor-widget-text-editor\" data-id=\"e53965b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\u2018Americana\u2019 has always been Tommy\u2019s main inspiration, but what is the American dream today? And how\u2019s it relevant to the rest of the world? We combined Tommy\u2019s history with today\u2019s current climate, defining an optimistic, modern Americana that resonates with Gen Z. Instead of picket fences and pep rallies, Tommy\u2019s about dreaming big no matter where you come from, celebrating diverse creativity from around the globe.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32c5d4 elementor-widget elementor-widget-image\" data-id=\"f32c5d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1160\" height=\"651\" src=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-20.png\" class=\"attachment-full size-full\" alt=\"image\" loading=\"lazy\" srcset=\"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-20.png 1160w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-20-300x168.png 300w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-20-1024x575.png 1024w, https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-content\/uploads\/2020\/08\/Group-20-768x431.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c90a0 elementor-widget elementor-widget-text-editor\" data-id=\"10c90a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">We created an exciting toolkit that refreshed Tommy Jeans\u2019 look and feel. This meant evolving iconic elements of the existing brand, and combining them with new typography, art direction, and tone of voice. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reviving the spirit Role: UX\/UI Design Client: Magazine Project Owner: Andrew Smith Inhouse Design: Andrew Smith Year: 2018\/2019 Status: Dev Worn by some of the most talented hip hop artists of recent decades, Tommy Jeans has been a fashion icon since the 90\u2019s. But huge growth into new markets after 2000 brought new challenges. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages\/328"}],"collection":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":0,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages\/328\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages\/17"}],"wp:attachment":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/media?parent=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}