{"id":330,"date":"2020-04-23T06:34:59","date_gmt":"2020-04-23T06:34:59","guid":{"rendered":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/?page_id=330"},"modified":"2020-08-10T12:47:59","modified_gmt":"2020-08-10T12:47:59","slug":"rebranding-and-website-3","status":"publish","type":"page","link":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/works\/rebranding-and-website-3\/","title":{"rendered":"Telling the stories behind the stories"},"content":{"rendered":"\t\t
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Your Friend in Health\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\tRole: UX\/UI Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tClient: Magazine<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tProject Owner: Andrew Smith<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tInhouse Design: Andrew Smith<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tYear: 2018\/2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tStatus: Dev<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Alan\u2019s making radical changes to health insurance. Its fully digital service helps users navigate the French healthcare system and connect with medical professionals more easily.\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    At its core, alan\u2019s created a system that flows around the individual, using empathy to develop its product. Feeling like a robot wasn\u2019t right. We helped position alan in a new category, evolving their brand narrative into \u2018better living\u2019. Subscribing to alan means being part of a community that cares about your whole experience \u2013 from making the appointment to getting your prescription.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\"image\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    To visualise alan\u2019s empathy and human-centred design, we created a warm, fuzzy graphic language. It\u2019s the hug we all need on a sick day. Soft and friendly, our symbol is the face of alan; translating into textures, animations and illustrations across the user experience \u2013 even a custom emoji series for chat and social.\nAlan now has a warm, personable identity that exudes empathy in its humblest form. To consumers, this is a brand that\u2019s fun, human, and doesn\u2019t take itself too seriously \u2013 a stark contrast to the clinical world of health insurance. \n\n\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    With a positioning that\u2019s extended alan\u2019s values into wellbeing, we\u2019re excited to see what they do next.\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Your Friend in Health Role: UX\/UI Design Client: Magazine Project Owner: Andrew Smith Inhouse Design: Andrew Smith Year: 2018\/2019 Status: Dev Alan\u2019s making radical changes to health insurance. Its fully digital service helps users navigate the French healthcare system and connect with medical professionals more easily. At its core, alan\u2019s created a system that flows […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages\/330"}],"collection":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":0,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages\/330\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/pages\/17"}],"wp:attachment":[{"href":"https:\/\/ld-wp73.template-help.com\/elementor-kit\/prod_29470\/v1\/wp-json\/wp\/v2\/media?parent=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}