We Want to Make People Cook
This message goes to you, dear frozen pizzas, ready-made salads and take-away burgers:
You want to make our life more comfortable & easier, you say.
You say, it’s great not to waste any time cooking.
You want us to stop chopping, stirring and howling because the onion is stinging in our eyes again. But we’re not doing it:
We are far from giving up the wooden spoon!
You say, it’s great not to waste any time cooking.
You want us to stop chopping, stirring and howling because the onion is stinging in our eyes again. But we’re not doing it:
We are far from giving up the wooden spoon!
We post
delicious recipes
Want to live in a world in which food is fine and healthy and the value of food is appreciated again.
That’s why we’ve been creating recipes since 2012 that you can cook at home and are working on a solution to make purchasing ingredients as easy as possible for you.
And because there are many ingenious recipe developers out there, we have teamed up with the best to make their finest recipes available for you to buy on our website!
And because there are many ingenious recipe developers out there, we have teamed up with the best to make their finest recipes available for you to buy on our website!
When ready-made products and the take-away lifestyle become more and more the norm, let's be the exception.
We are food visionaries and recipe developers, wooden spoon acrobats and vitamin enthusiasts, thinking outside the box and soup scoopers, vegetable lovers and storytellers. We are food stylists and photographers. We are friends.

Annette
Black
Founder / CEO

Marvin
McKinney
Co-Founder / COO
Photography
Content Production
Photography
Content Production

Darrell
Steward
Accounting
Photography
Influencer Relations
Photography
Influencer Relations