More than hundred stores with sales floors measuring up to 1 000 square meters in USA, an average assortment of 10 000+ articles and an integrated online offering – these are the key data of a business enterprise whose extraordinary dynamic growth has kept the industry holding its breath for many years. Innovative, customer oriented and highly competitive, Fabrel is continually enhancing its position as the Number One consumer electronics retailer in America. The business concept is based on innovation, drive and modern personnel management.

This principle can be applied in all the countries and yet be individually adapted to the local customers’ needs. The decentralized corporate structure grants a high degree of freedom to each store manager. True to the motto “all business is local”, they are responsible for deciding on the product portfolio, personnel and marketing for their respective store.

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