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1. Every book a hook (and the first chapter`s the bait) Areader walks into a bookstore. Spies an interesting book. What does she do? Picks it up. Flips to the

1. Every book a hook (and the first chapter`s the bait) Areader walks into a bookstore. Spies an interesting book. What does she do? Picks it up. Flips to the

1. Every book a hook (and the first chapter`s the bait) Areader walks into a bookstore. Spies an interesting book. What does she do? Picks it up. Flips to the